If you’re trying to grow your blog, one of the main things on your mind is probably how you can get people to spend more time on your blog. You may also be wondering how you can get them to share your blog posts with others who may be interested.
How to Use Video to Enhance Your Blog Post
Photo by George Milton from Pexels
Getting new eyes on your blog is one of the quickest ways to ensure that your blog grows and becomes a success. You may be wondering which strategies you can use to increase the likelihood that someone will read your blog post and share it with others.
One of the main ways in which you can get your blog post to reach a larger audience is by using video. By incorporating videos in your blog post you will see an increase in user engagement. Here’s a look at the top benefits.
Enhance Your Posts
Videos make blog posts a lot more engaging. When you create a blog post and add an accompanying video it invites the user to read more of your post and then find out even more through your video.
By using a complementary video you are catering to different styles of digesting content. Blog posts and videos naturally compliment each other and by merging them you are making more engaging content for your readers and this will keep them coming back for more.
Earn Money
When you start creating videos for your blog post you will need somewhere to host these videos. A good idea would be to host them on YouTube because it is easy to embed them in your post. If you don’t have a channel for your blog this is a perfect opportunity for you to start a YouTube channel.
If your videos get enough views and engagement you can start making additional money from your videos. Currently, to get monetized on YouTube you need 1,000 subscribers and 4000 watch hours on your videos.
If your blog is popular then this is very easy for you to achieve. This is because the views on embedded videos count towards your watch time.
Make sure that you give your blog readers a prompt to encourage them to go over and subscribe as well after they have watched the video.
Rank In Search Engines
If you’re looking to boost your rankings in search engines then using videos is one of the best ways to do that. Google owns the biggest video-sharing platform in the world which is YouTube.
There are times when YouTube videos will surface ahead of blog posts depending on the type of content that is posted. You have probably seen YouTube videos in the search results yourself.
Whenever you make a YouTube video to accompany a blog post you increase the chances of getting your video to rank.
You also increase the chances of getting your blog post to go higher in the search engine results as well. This is because adding a video to your page increases dwell time on the page and is a signal to Google about the quality of your article.
If people are hanging around on your page then it will decrease your bounce rate and increase sessions because they’re going from one page to another. Google will take it as a positive signal that your article is worthy of ranking higher in the search engine.
Get Social Media Engagement
When you create a blog post it is a good idea to share it on your social media platforms. This will help you to get more traffic to your blog posts immediately and even comments which can also signal to Google about the quality of your article.
Video is all the rage on social media, with platforms such as Instagram releasing reels, Facebook favoring video, and Pinterest using idea pins to get people to use and share video content in a more meaningful way. These platforms are pushing videos more than any other type of content because they realize that this is what their audience like.
By creating a video to accompany your blog post you’ll be able to share snippets of it on different social media platforms and increase the engagement on your actual blog post.
Easy to Create
One of the main reasons why many bloggers shy away from making video content that accompanies their blog posts is because they believe that it will be too much work. It does take a little bit more time to prepare a video than to only find a picture and add it to a blog post.
However, the video doesn’t have to be time-consuming. There are ways you can go about making your videos that can be a lot less tedious than you realize.
If you have a series of blog posts that you are doing in the month it is a good idea to set aside some time to batch create your videos. By creating your videos in batches you can create several videos in one day or two days. This allows you to create content a lot more quickly without feeling overwhelmed.
Videos don’t have to have any fancy transitions and snippets in the beginning. You can just make short easy to create a videos to accompany your blog post in the beginning.
When you first start making videos you do not have to buy any special equipment such as cameras. Most cell phones have a high enough quality to produce your first videos.
The only thing you may need to buy is a tripod to place your phone on for balancing. After you have gotten deeper into the video creation process you can buy yourself a stand-alone camera and even a DJI Air 2S drone if aerial shots will help you make your videos more visually appealing.
Add a Personalized Touch
A video is a great way to add a personal touch to your blog post. You can use your videos to talk directly to your audience and this means your content becomes a lot more engaging.
This also creates more of an emotional connection between you and your blog readers.
When people get accustomed to you and your personality it will be easier for you to get them to follow your blog and find your social media profiles. You also have a greater ability to tell the story that is contained within your blog post.
Set your videos up in such a way that you can give your audience a video preview of the content that is coming up in the post. There are also easy-to-use codes that you can put inside of the video’s html code that will make them autoplay in certain cases.
In this way, you can grab your viewer’s attention right away and keep them on the page.
Start Video Creation
Video creation is one of the best ways to quickly enhance your blog post and capture the attention of those who read a post on your blog.
If you have not tried it before you will find that there is not a very steep learning curve when it comes to creating videos for your blog post. It is relatively easy to do.
All you have to do is pick up your smartphone and start recording. It will quickly add more engagement to your blog post and even make your blog post perform better in the search engines.
You may also get some of your videos to rank in the search engines all on their own. This will increase traffic to your blog and also brand awareness.
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