If you have been blogging for a while and have discovered how you can monetize your site, you might already be thinking about growing your venture. There are more tasks than you can fit in your day, and you need to scale your business. Instead of investing a huge amount of money in creating an office and employing people, there are plenty of other ways you can raise the profile of your business and get more done without having to move out of your home office. Below you will find a few tips on how to scale your blogging business.
How to Grow Your Blogging Business on a Budget
Outsource Some Tasks
When you get busy with blogging and orders, you will not be able to create a new post every day and do your accounts at the same time, not to mention dealing with customer queries. Once you realize that you can’t work all day every day, you will need to make a decision to outsource some of the tasks. You will have more time to focus on the things that will take your business to the next stage of development long term, instead of being tied up with administration and customer service.
Build a Virtual Team
You can also create a virtual team who will support you with graphic design, research, or formatting. This way, you will be able to do more and get things done on time, instead of having to postpone important business tasks. Your team can create statistics that will help you improve your online marketing and provide you with an insider review on your performance and what your audience is saying. Whether you would like to carry out market research before you launch a new service or get testimonials, you can get a virtual assistant who will take care of everything for you.
Automate
When your business is growing, you will not have time to follow up every single lead and market them manually. This is why you need to implement a sales funnel design that is created around your business. You can stay in touch with your existing and potential clients, send out updates and offers, and effortlessly market to them. You might even schedule your social media campaigns weeks ahead, so you can regain time and use it to create a better strategy.
Professional Business Communication
It is also crucial that you take care of professional communication. When you are sending out quotes and project proposals, use a professional logo and design so you can organize your content in a logical manner. If you use templates, you will reduce the time you spend on creating business communication. It is also a good idea to create various banner ads and headers for your site and your social media pages so you can create a consistent and strong brand message. Use Canva or other online design tools to improve your brand’s visibility.
Dedicated Phone Lines
If you want to give out a professional air about your business, you might also get some dedicated phone lines for your customers to contact you on. No matter if the number rings on your personal cell phone; you will know that it is a business call and answer it accordingly. You might also get an online telephony service if you’d rather allow a virtual assistant to take care of customer calls, so you can focus on brainstorming and growing your business.
Postal Address
Of course, you will also need a postal address to look professional and a bigger player than you are. You don’t really have to move out of your home office. Instead, you can get a business address at https://physicaladdress.com and get your mail delivered there and redelivered to your home address or picked up. Some people will feel more comfortable dealing with a company with a registered physical address.
Organize Your Emails
It might also be a good idea to create various email addresses, depending on what people contact you about, so you can filter through them easily. Have a customer service email for existing clients, a new inquiry email, one for financial issues, and so on. Even if you have to pick up all of them for now, later – when your business grows – you can outsource the handling to other people easily.
When your blogging business grows, and you start generating orders and income from affiliate marketing, you will need to make sure that you are not wasting time and money on simple tasks. Create a growth plan and make sure that you raise your profile at the same time.
I started my blog 6 days ago so I am nowhere close! But I still appreciate this post especially the part about automating. I work a fulltime job so automation may be a good idea for me right now.